Latest News from BPCA

11 July 2018

BPCA scoops award for social media excellence

Last night, at the Trade Association Forum’s awards evening, BPCA won the Best Practice Award for Social Media 2018.

The awards evening, now in its 16th year, was held at the historic Draper’s Hall in London.

Social media award winner

Prestigious awards

The Best Practice Awards were created by the Trade Association Forum (TAF) to recognise, reward and promote best practice amongst trade associations in the UK.

The award is supported by the Department for Business, Energy and Industrial Strategy, who sits on the independent judging panel.

BPCA Marketing and Communication, Ben Massey, was at the ceremony and picked up the award on behalf of the BPCA team. He said:

We’re delighted the new approach we’ve taken with social media engagement has been recognised in the trade association world. It’s a measure of staff buying into the activity, and members supporting and sharing the messages.

Ben Massey, BPCA Marketing and Communication Manager

BPCA TAF 2018 Awards WINNER Social Media

Increasing member engagement

The social media award marks one of the many steps BPCA is taking to engage more with our members and stakeholders.

Content and Communications Officer, Scott Johnstone, said:

Creating engaging posts for a 76-year-old trade association can seem daunting, but actually, it’s just a matter of reflecting the tone of our members. We go for a straight-talking, playful tone without being stodgy. We can be professional without being boring. Social media is meant to be fun.

Scott Johnstone, BPCA Content and Communications Officer

Engagement in social media activity across BPCA’s platforms has increased steadily over the last few years.

In the first quarter of 2016, BPCA posts were averaging five interactions per post. By the last quarter of 2018, Facebook and Twitter posts were averaging 39 interactions per post. Scott said:

“The increase in engagements is probably more down to the type of thing we’re sharing. We’re sharing our own articles from the new website and PPC magazine. We’re sharing our member’s stories. We’re sharing what’s happening across the industry and in the media – all with our own values weaved in.”

“In turn, our members are sharing and retweeting our posts, and even more people get a chance to interact with us.”

“So, thank you to our members, followers and friends who’ve been helping to spread the word!”

In 2017, BPCA won another TAF Best Practice Award for PPC magazine, and Marketing and Communications Manager, Ben Massey was named young marketing executive of the year at the MemCom Awards.

Join the conversation

Stay up to date with the latest BPCA updates by following our award-winning social media accounts.

Twitter: @britpestcontrol

Facebook: /Britishpestcontrol

Source:

Highlights

View all news

17 September 2018

Latest news

North West Regional Forum talk: Understand our businesses better, says food industry

Events | Online  The food industry wants pest controllers to get to know their businesses better, according to new research.   70% of respondents would like more time spent

Read more

13 September 2018

Latest news

RRAG publishes updated resistance guidance for the Norway rat

RRAG's latest paper on Anticoagulant Resistance in the Norway Rat and guidance for the management of resistant rat infestations in the UK has been produced by Alan Buckle (University of Reading),

Read more

30 August 2018

Latest news

Bigger. Better. Giant. British Pest Management Awards 2019

Promotion | PPC92 September 2018 Do you want to be nationally recognised for what you do? As the countdown to PestEx 2019 starts, the excitement begins to build for the second ever British P

Read more

Latest

View all news

18 September 2018

Latest news

Rokill’s Patrick wins national award after week with BPCA

Patrick Poore of Poole based BPCA Member Rokill achieved the highest marks in the RSPH Level 2 Award for Pest Management examination across the last 12 months, throughout the UK. Patrick attend

Read more

17 September 2018

Latest news

Tougher rodenticide rules for farmers, gamekeepers and pest controllers on permanent baiting

Tougher restrictions on permanent rodenticide baiting by farmers, gamekeepers and pest controllers, with legal backing, have been introduced by the Health and Safety Executive (HSE), the UK rodenticid

Read more

17 September 2018

Latest news

North West Regional Forum talk: Understand our businesses better, says food industry

Events | Online  The food industry wants pest controllers to get to know their businesses better, according to new research.   70% of respondents would like more time spent

Read more