Latest News from BPCA

11 July 2018

BPCA scoops award for social media excellence

Last night, at the Trade Association Forum’s awards evening, BPCA won the Best Practice Award for Social Media 2018.

The awards evening, now in its 16th year, was held at the historic Draper’s Hall in London.

Social media award winner

Prestigious awards

The Best Practice Awards were created by the Trade Association Forum (TAF) to recognise, reward and promote best practice amongst trade associations in the UK.

The award is supported by the Department for Business, Energy and Industrial Strategy, who sits on the independent judging panel.

BPCA Marketing and Communication, Ben Massey, was at the ceremony and picked up the award on behalf of the BPCA team. He said:

We’re delighted the new approach we’ve taken with social media engagement has been recognised in the trade association world. It’s a measure of staff buying into the activity, and members supporting and sharing the messages.

Ben Massey, BPCA Marketing and Communication Manager

BPCA TAF 2018 Awards WINNER Social Media

Increasing member engagement

The social media award marks one of the many steps BPCA is taking to engage more with our members and stakeholders.

Content and Communications Officer, Scott Johnstone, said:

Creating engaging posts for a 76-year-old trade association can seem daunting, but actually, it’s just a matter of reflecting the tone of our members. We go for a straight-talking, playful tone without being stodgy. We can be professional without being boring. Social media is meant to be fun.

Scott Johnstone, BPCA Content and Communications Officer

Engagement in social media activity across BPCA’s platforms has increased steadily over the last few years.

In the first quarter of 2016, BPCA posts were averaging five interactions per post. By the last quarter of 2018, Facebook and Twitter posts were averaging 39 interactions per post. Scott said:

“The increase in engagements is probably more down to the type of thing we’re sharing. We’re sharing our own articles from the new website and PPC magazine. We’re sharing our member’s stories. We’re sharing what’s happening across the industry and in the media – all with our own values weaved in.”

“In turn, our members are sharing and retweeting our posts, and even more people get a chance to interact with us.”

“So, thank you to our members, followers and friends who’ve been helping to spread the word!”

In 2017, BPCA won another TAF Best Practice Award for PPC magazine, and Marketing and Communications Manager, Ben Massey was named young marketing executive of the year at the MemCom Awards.

Join the conversation

Stay up to date with the latest BPCA updates by following our award-winning social media accounts.

Twitter: @britpestcontrol

Facebook: /Britishpestcontrol

Source:

Highlights View all news

13 March 2019

Latest news

BPCA and CPA release guidance for identifying and reporting illegal internet sales of pesticides

On the back of the work BPCA and CPA have done with eBay, the Associations have created a set of guidelines to help people report illegal pesticide usage to the relevant authority. Back in Janu

Read more

12 March 2019

Latest news

TV presenter and ecologist to present British Pest Management Awards

"The One Show" regular, Mike Dilger, will present the second ever British Pest Management Awards at PestEx on 20 March 2019.  The British Pest Management Awards celebrate the vit

Read more

07 March 2019

Latest news

IN PROFILE: Dr Jonathan Wade - Life time achievement award

Your association | PPC94 March 2019 On 20 March 2019, Dr Jonathan Wade will officially receive his British Pest Management Lifetime Achievement Award 2019. There’s no way we can cove

Read more
Latest View all news

13 March 2019

Latest news

BPCA and CPA release guidance for identifying and reporting illegal internet sales of pesticides

On the back of the work BPCA and CPA have done with eBay, the Associations have created a set of guidelines to help people report illegal pesticide usage to the relevant authority. Back in Janu

Read more

12 March 2019

Latest news

TV presenter and ecologist to present British Pest Management Awards

"The One Show" regular, Mike Dilger, will present the second ever British Pest Management Awards at PestEx on 20 March 2019.  The British Pest Management Awards celebrate the vit

Read more

12 March 2019

Latest news

Martin Rose-King selected as new Servicing committee chair

The BPCA Servicing Committee has selected Martin Rose-King, Partner at Bounty Pest Control, as the new Chair. He replaces Howard Taffs, who had to step away from the committee after selling his

Read more