PPC122 | PRESS
BPCA’s winter media coverage focused on rats and mice, with national and regional press features, while trade articles and upcoming PestEx promotion continue raising awareness across sectors.
As is typical for the colder months, rats and mice have had a major part to play in raising BPCA’s profile across the media since the last Pests in the Press update.
Advice for householders to check for uninvited guests at Christmas garnered coverage across the UK over the festive period, with a follow up on wood mice venturing indoors during the cold weather at the start of the year also doing well.
A sample of titles that have featured BPCA press release, information or comment in December and January:
Local news: Keighley News, Swindon Advertiser, Kidderminster Shuttle, Rhyl Journal, Wirral Globe, Hackney Gazette, Chelmsford Weekly News, Barry & District News, Ayr Advertiser, The Cardiffian
Regional news: Dorset Echo, Bradford Telegraph and Argus, Oxford Mail, Worcester News, Northern Echo, Lancashire Telegraph, South Wales Argus
National news: Countryfile.com, MSN, Yahoo UK, The National Scot, Wales Online, The Daily Mirror
TV and broadcast: GB News
Trade magazines: Bespoke articles for allied sectors continue to be a regular feature of content produced, with an article focusing on BPCA’s recruitment campaign for Tomorrow’s Cleaning, a column on training for British Cleaning Council’s The Voice and a feature on ticks for The Landscaper.
Press releases highlighting the damage rodents can cause to tractors and machinery and raising awareness around pest problems in self-storage units were issued to magazines in those sectors.
Looking ahead
The first part of the year includes a focus on PestEx with press releases for titles catering to allied sectors including Local Authorities, Facilities Management, Cleaning and Maintenance, Hospitality.
Top 3 headlines
OH NO: The two Halloween decorations that could attract super-rats into your home and become a real-life household nightmare - the sun
Look out for unwanted festive visitors- The Sentinel
Battle of the bins: pest prevention a priority says BPCA - Government Business
Total articles: 242
Total circulation: 66,152,570
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