PESTAWARE

BPCA has been highlighting the serious health risks associated with the bin strikes for people living in Birmingham. 

Birmingham residents are facing an increased risk of pest infestations due to the amount of uncollected household waste that is mounting in the city.

As a major public health incident, BPCA felt it necessary to deploy a rapid response information campaign, so residents are aware of the risks and know where to look for help.

This campaign included:

• Billboard advertising
• News articles
• Media appearances
• Sponsored slots on local news sites
• Banner advertising on local news sites
• A YouTube video
• A dedicated web page with information and links to find a pest controller.

Image: BPCA billboards in Birmingham city centre

Scott Johnstone, BPCA Marketing Manager, commented:

"A spike in pest activity is inevitable given the disruption to bin collections in Birmingham.

"As a sector, all we can do is offer reliable pest prevention advice and help direct people to trusted pest management companies.

"The last thing we want is for the people of Birmingham to miss or ignore signs of a pest infestation; education is critical in protecting public health right now."

Visit bpca.org.uk/binstrikes for more information 

Image: BPCA had an advertising feature appear on local Birmingham news sites

Source: Online