A crisis in your business can not only affect your commercial performance, it can also lead to long-lasting reputational damage.
SPEAKER: Jane Shepherd MCIPR, PR Director, Shepherd PR
In this session, delegates will learn about the importance of dealing with the media effectively if and when things go wrong, and how to minimise the negative impact of a crisis through effective and controlled communications. They will also learn how to build a business continuity plan, set up a crisis team and the need to rehearse and manage social media engagement to stay on message.
As well as a career in PR stemming more than 15 years, Jane draws on previous experience gained in her role as a Media Operations Officer in the Royal Air Force – handling news stories at a national and international level – as well as a media trainer for organisations including the Environment Agency and the Nuclear Accident Response Organisation.
This seminar is free for anyone attending PestEx.
Register for PestEx 2019 for free now.