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TrustMark, the UK’s only Government-Endorsed Quality Scheme for work carried out in and around the home, announces the appointment of Charlotte Carter as its new Chief Operating Officer (COO), a newly established role in the organisation.  

Charlotte joins TrustMark after 13 years at Checkatrade, with her most recent role as Operations Director.

She is a strategic and results-orientated Operations Leader with over 10 years of executive level success, recognised for driving profitability and operational transformation at scale.

Charlotte also has a proven record in establishing high-performing teams, implementing cost-saving initiatives, and driving growth through innovation and strategic execution, aligning well with TrustMark’s vision for the future. 

Simon Ayers MBE, Chief Executive Officer of TrustMark, says: “I would like to warmly welcome Charlotte to TrustMark.

"The addition of a COO strengthens our leadership team, ensuring we are well-positioned to guide the business through the next stage of growth, reinforcing our focus on driving improvements in the property and home improvement sector to consistently deliver quality work with effective consumer protection.

"I’m very much looking forward to working alongside Charlotte to achieve TrustMark’s goals.” 

Charlotte says: “I am excited to be joining Trustmark as COO, bringing a strong operational background and a passion for driving transformation.

"Throughout my career, I have led large-scale operational improvements, optimised processes and improved customer satisfaction. I have worked closely with trades and consumers in my previous role at Checkatrade and have always been dedicated to improving consumer protection.

"What drew me to Trustmark was not only the strength of its mission but also its reputation for integrity. I’m looking forward to working alongside the talented management team at Trustmark and driving the business forward to the next level."

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Want to know how TrustMark helps BPCA member companies? 

bpca.org.uk/trustmark

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