Our popular ‘find a pest controller tool’ continues to churn out more referrals for servicing members that ever before, with an increase of 13% this year so far.
The first quarter of 2017 saw our website and call handling system make a total of 11,936 referrals to domestic and commercial end users, against 10,587 in 2016. The figures build on record-breaking figures from 2016 where a record 77,000 referrals were handed out; which itself represented a 10% increase against 2015.
The find a pest controller tool works by taking into account where registered offices of member companies are, and the postcodes members have reported they cover. To bring up a shortlist of BPCA members, end users simply type in their postcode, whether they are a domestic or commercial customer, and finally what pest service they require. In addition to the website, calling 01332 294288 will take end users to a professional answering service who will search current members in the same way as the website. Both services run 24 hours a day.
Ben Massey, Marketing and Communications Manager said,
“We’ve worked hard on our SEO to keep BPCA at the top of search rankings in order to generate more referrals for our members. With the publication of the new website, we expect to take a short hit while content indexes, but we should be back to business as usual before you know it.”
Our new website enables members to build up a personalised profile to give more information about their company, what services they cover and also what additional benefits each member company has as an advanced filter (e.g. CEPA® Certification). Make sure you update your profile as soon as possible to attract more referrals and don’t forget a good photo!
Ben Massey
Marketing and Communications Manager
16 May 2017 | PPC87
Source: PPC87