Once again, the media has taken an interest in a big rodent. The rat in question is by no means the largest on record, or indeed particularly newsworthy. Yet still we’ve spotted headlines such as “Giant rats as big as CATS found raiding bins in Devon car park by horrified pensioner” and that got us thinking…
If you’ve ever been out on a job and thought to yourself, “you know what, this would make a good news headline”, then you’re already starting to think about how to drum up a bit of good PR and get your company’s name into the papers. If you’re looking for some free PR make sure you’re the one to tip off local papers about interesting infestations, or public health concerns. Even the smallest interview in a local paper can help get your businesses name out there, and in the process, you’re helping to raise the profile of public health pest control everywhere. It’s win-win.
Have you had good exposure in local papers through a story you’ve shared with a news source? Let us know about your successes. Want some help getting your story out there? Contact [email protected] to share your story.
Scott Johnstone
Communications Officer
16 March 2017 | PPC86
Source: PPC86