PRESS RELEASE
Envu has announced that Maxforce Platin will be withdrawn from the UK and Irish markets, with sales ending in March 2027 and a final use date of September 2027.
The cockroach control product contains clothianidin. Envu says the active ingredient is affected by regulatory review and reassessment, leading to the product’s withdrawal in line with regulatory requirements.
Pest professionals using Maxforce Platin should note two deadlines announced by Envu:
| 30 March 2027 |
Final sale date. The product can no longer be purchased after this date |
| 30 September 2027 |
Final use date. The product can no longer be used after this date. |
Envu is encouraging customers to review their stock levels and plan ahead so they use the product before the final use-by date.
In its announcement, the company acknowledged the impact the withdrawal could have on professionals managing cockroach infestations.
Envu said:
"The regulatory environment for biocidal products in Great Britain and Ireland continues to evolve, creating increasing challenges for manufacturers across the industry. As regulatory requirements change, active substances are subject to ongoing review and reassessment, which can result in products being withdrawn regardless of their proven effectiveness and long-standing use by professionals.
"Unfortunately, clothianidin, the active ingredient in Maxforce Platin, is among those affected by this process. As a result, Maxforce Platin will be withdrawn from the GB market in line with regulatory requirements".
The release continued:
"Envu understands the important role Maxforce Platin has played in helping pest management professionals control cockroach infestations. We recognise that product withdrawals can create challenges for customers and we are committed to supporting the industry through this transition.
"While the UK regulatory environment for biocides continues to become more challenging, Envu remains committed to investing in innovation and delivering effective, reliable solutions for pest management professionals. We are already developing future solutions and look forward to bringing new options to the market in the years ahead.
"Customers are encouraged to review their stock levels and plan ahead to ensure product is used before the final use-by date. Envu will continue to provide technical support and guidance throughout the phase-out period."
Further product updates are available through the Envu newsletter.
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