PPC124 | PESTS IN THE PRESS

Throughout late spring and summer, BPCA appeared in national and regional media, including broadsheet and tabloid newspapers, radio and online coverage.

Topics covered in press releases to national and regional news outlets included hornets and yellow-legged hornets, particularly the first sighting in the East Midlands, ants, garden pests, bed bugs, wasps and carpet beetles.

The team have also provided expert comment on a variety of species to journalists across the news spectrum, from rats on campsites for the Daily Telegraph, to cockroaches for The Mirror, spiders for Good Housekeeping, and wasps for the Daily Star.

Press releases and thought-leadership pieces for allied trades included the launch of the No Small Matter report on World Pest Day in June, which also led to a follow-up article produced by RHE Global and secured exclusive pieces written for titles including Tomorrow’s Cleaning and Health Business. 

BPCA is actively fostering collaborations around the No Small Matter report with relevant organisations, sharing the on-going impact of the findings and helping to encourage wider discourse around the impact of pest infestations, the contribution of the industry to the UK economy and the importance of recognising pest control as a priority for the protection of public health.

Work is also underway to promote next year’s first-ever PestAware Summit, with press releases announcing the event featured on key platforms including the British Cleaning Council, hotel magazine, Cleaning Hygiene Today, The Cleanzine, eat.drink.sleep magazine, Hotelier and Hospitality and Facilities Management Journal.

The summit has featured across pest control industry titles and regular updates can be found on BPCA’s social channels, with a wide-ranging press campaign planned in the run-up to the event. As well as a busy PR period, the BPCA team have been on hand to support members over the summer too.

From preparing for a TV appearance to dealing with inquiries from the press, members have been able to access advice and support when they need it.

BPCA has also made sure to shine a spotlight on members CSS Pest Services in Derbyshire, who welcomed MP for Derby North Catherine Atkinson to their premises in August, and Bounty Pest Control in Kent, who welcomed Ashford MP Sojan Joseph in September.

BPCA Chief Executive Rosina Robson attended both events and took part in discussions with the MPs on topics including the No Small Matter report and yellow-legged hornets, while press releases were issued to local press along with a photo from each visit.

Top 3 headlines

Drunken Buzztard - Daily Star Sunday
Watch out for those tipsy wasps - Yahoo!life
Lower income areas most at risk from pest control probelms - hqnetwork

Total articles published: 361

Total circulation: 260,085,625

Read all about it!

Spot something in the press? Idea for a press release? Tell us. [email protected]

Source: