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Sales Skills


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Everyone in business sells. Whether you are answering the phone, in a meeting, sending an email or offering a product or service, you are selling a brand and an image to your customer.



This programme considers what you are saying to your customers about your brand. You will look at how to sell indirectly and directly so that you can decide where you need to concentrate your efforts for the future.

During the Sales Skills programme, you will learn:

1. What is a brand and what does this mean?
2. How and why do we sell?
3. How do people buy?
4. What can we do to influence sales?
5. How can we achieve sales indirectly?
6. How do we sell using direct techniques?
7. What's the plan?

This programme is suitable for everyone who wishes to review the way they sell in today's market.

Upon completion of this course, you will receive a BPCA certificate of completion.

Level: Foundation (+)
Prerequisites: None
Delivery: Classroom only
Duration: 1 day
Additional Study: None
Assessment: None
BPCA Registered CPD points: 7
CPD Points: 2

After completing the Sales Skills programme, you may wish to study:


Technical Programmes

Technical Programmes

• Practical Insect Control
• Level 2 in Pest Management - General Pest Control
• Certificated Technical Inspector


Plus+ Programmes

Plus+ Programmes

• Starting and Managing Your Own Business
• Customer Service Essentials
• Level 2 Emergency First Aid at Work




Classroom Delivery

Classroom programme

This is a one day, classroom based course.

9.00 am for coffee, 9.30 am start, 4.30 pm finish.




There is no assessment or prerequisites for this course.

Upon completion of this course, you will receive a BPCA certificate of completion.



The course fee includes morning and afternoon refreshments and lunch.

  Including VAT Excluding VAT
Members £186 £155
Non-members £204 £170

Please note: accommodation is not included in this course.

Cancellation Terms:

Course cancellations will only be accepted on receipt of written instruction and are effective from the date received by the BPCA.

• Less than 15 working days after purchase: No charge
• 15 working days or more after purchase: 100% of fee





    For more information contact BPCA: or 01332 225 113