Association

21 August 2019

Pest awareness for everyone

Your Association | PPC96 August 2019

From facilities management to the equine world, BPCA’s PR efforts reach a wide-ranging and diverse audience.

Jane Shepherd from BPCA’s agency, Shepherd PR, talks about why it’s important that BPCA and its members have a concentrated PR effort that reaches hundreds of thousands of people every year.

Pest Awareness For Everyone Shepherd BPCA headlines

Regardless of the media title, the message is the same. The UK needs to see pest management as a vital part of what they do.

Whether it’s to protect public health and safety, reputation or the environment – the best outcome is to work with a BPCA professional. That’s what we shout about every day. 

Over the years, BPCA has built and maintained a strong position in the national and regional media, as well as in broadcast – and, of course, the more obscure industry magazine titles.

You’d be hard-pressed to find a news story about a pest that BPCA isn’t referenced in nowadays, which is a reflection of just how much influence the organisation and its members have.

A new approach

Keeping that profile is a vital part of what we do.

However, for the future, we’ve developed a working plan with Scott and Kat at BPCA to ensure the content builds a bigger picture of the value of pest management.

Expect to see guides, video and audio/podcast content coming online later this year, which talk about the different types of pests and sets out the solutions from BPCA members in addressing them.

The content will be particularly useful as a BPCA member benefit, as you will be able to link it to your own website and social media channels.

We’ll also be targeting more broadcast opportunities.

We feel that conversational style in radio resonates with listeners, ensuring we get the important message across to the public about being PestAware and, as a result, more knowledgeable about appointing a BPCA member to get the job done.

Next steps

We’ll continue to keep the national profile, as that’s an important element of our work.

However, by providing more engaging content than ever, we can amplify the PestAware message across the UK.

That’s going to present more opportunities for you and your business.

In our next column, we’ll share how our work is progressing, to keep you informed. Watch this space!

Source: PPC96

Highlights View all news

13 January 2020

Latest news

Logging your unstructured CPD points with BPCA Registered

Training | PPC95 May 2019 Learn how to successfully log unstructured CPD points yourself with BPCA's individual recognition scheme - BCPA Registered.   Reflective learning

Read more

08 January 2020

Latest news

Plan your pest control training, development and CPD for 2020

Whether you’re with BPCA Registered or Basis, CPD is an essential part of your year. How about taking some time at the start of 2020 to plan it out? BPCA has developed a training and developme

Read more

27 September 2019

Latest news

New way to pass your Level 2 Award in Pest Management

BPCA has announced a new 7-day, modular, non-residential training course in the centre of London this November. As part of its membership criteria, BPCA recognises the Level 2 Award in Pest Man

Read more
Latest View all news

16 February 2020

Latest news

Volunteers wanted: BPCA Executive Board

Because the BPCA AGM will be earlier this year, we’re appealing for Board members sooner than normal. The AGM will be held in April this year, alongside our Midland forum.

Read more

13 February 2020

Latest news

GENERAL LICENCES: six licences reissued for control of wild birds

Defra has announced that six general licences for the control of wild birds in England will be reissued on a temporary basis ahead of new licences coming into force on 1 August 2020.

Read more

06 February 2020

Latest news

BIG BIRD WRAP-UP: General and individual licences for bird control in the UK

Since April 2019, we’ve had many updates on general licences for bird control in the UK. This quick view page will give you all the headline information and latest updates on general and indi

Read more