04 November 2020

BASF introduces new Cholecalciferol-based rodenticide bait in Europe

BPCA member BASF has officially launched Selontra, a new rodenticide bait for use by pest professionals.


The product contains the active substance cholecalciferol which has a different mode of action to the predominantly used anticoagulant rodenticides.

Selontra contains cholecalciferol in a highly palatable bait matrix. This unique combination enables Selontra to control rodent infestations up to three times faster than with anticoagulant rodenticides, even large infestations may be controlled within as few as seven days.

Selontra controls rats and mice, including strains resistant to other rodenticides.

Available soon in the UK, Selontra will be launched in further European countries in the near future.

“Selontra will help professional users to control rodent infestations much quicker than with current solutions,” said Leon van Mullekom, Head of Professional & Specialty Solutions, Europe, Africa, Middle East, Central Asia, BASF Agricultural Solutions unit, “making it a valuable tool for both urban and rural infestations including industrial and residential sites, livestock farms and post-harvest protection”.

For more information visit the BASF website.


If you're a BPCA member with a story to tell, get in touch.

Source: BASF press release