Third sector marketing expert Ben Massey has been recruited as BPCA's Marketing and Communications Manager.

Ben has previously delivered a successful marketing function for membership, charitable and social enterprise organisations in the Construction and Sport and Leisure sectors, and most recently in the Higher Education sector for the UK Council for Graduate Education. Ben brings many skills to the role including strategic marketing planning, member engagement strategy, brand strategy, digital marketing and communications planning.

The recruitment of a Marketing and Communication Manager follows the recent release of BPCA's 2016-18 strategy towards an increase in professionalism, profile and profit for the organisation and its members. Within the strategy, one of the focus areas is the membership structure and offer, to attract and retain world-class members, an activity Ben as Marketing and Communications Manager will play a key role.

Commenting on his new position, Ben said:

"This is an exciting time to be joining BPCA. The association's ambition to meet the needs of its membership community has really impressed me. BPCA have a talented staff team who appreciate that great communications and engagement are a vital part of the membership experience, something which has been central to the association's success in recent years."

"I'm delighted to be working with the association to develop its strategic marketing plan and to help drive the BPCA brand and its activities forward. The best membership organisations are always underpinned by great people, excellent leadership and the highest standards of customer service and these are values which play a central part in the BPCA story."

Ben is not due to start with BPCA until Monday 11 July 2016. Read more about Ben here.

www.bpca.org.uk/strategy

Source: BPCA.org.uk