Your association | PPC97 November 2019
Many of you will know that BPCA has an A to Z of pests on our website. This is a tool for end-users to find pest control help and support.
What you might not know is that we’ve been filming videos to go along with some of the entries.
The purpose of our PestAware campaign is to help demonstrate the value of what we do.
So far we’ve released two videos: ‘Worried about wasps?’ and ‘Fretting about fleas?’
We’ve got loads more videos planned including, rats, mice, stored product insects and cockroaches.
We’ve averaged about 1,000 views per video, and the press we’ve received off the back of it has been amazing.
Let’s have a look at some of the highlights...
The power of press
We’ve always done well at promoting pest professionals and BPCA members with good public relations.
In July/August this year alone, we estimate that our messages had a circulation of 125,000,000.
World wide wasp
We released our wasp guide and video in July, and since then we’ve had an incredible response.
We’ve been featured on BBC radio quiz shows and appeared on loads of local newspaper websites.
Some members have even been embedding the ‘Worried about wasps?’ video straight into their websites to help spread our pest awareness message.
What's the point?
The more we talk about pests, the problems they cause and the professional solutions our sector can provide, the better the general public will think of us.
Our PR is educational, supportive and more importantly promotes the value of our sector!
What is BPCA doing to show the value of pest management and its people?
- We speak at conferences and events around the UK
- We produce PestAware articles and help guides through our A-Z of pests
- We actively help the biggest news agencies in the world report on pest management fairly and accurately
- We work with government and other key stakeholders to raise awareness of what good pest management means and the benefits it brings.
bpca.org.uk/pestaware
youtube.com/BPCAvideo
Stop the presses
What else should we be doing? Send us your thoughts.
[email protected]
Source: PPC97